For a long time, Apple Maps was for the iPhone what Internet Explorer was for Windows users:

A native tool that always got replaced by a superior Google product like Maps or Chrome.

But Apple Maps is coming back. Apparently iPhone users are preferring the app to Google Maps more and more, according to the Wall Street Journal.

It seems users have grown to like Apple Maps’ smooth and improved transit route information over the more cluttered Google Maps.

Not hungry right now: For one thing, users would rather not see restaurants, bars, and similar locations unless they want to.

They also find it’s easier to navigate and “figure out the street names” with Apple Maps than Google Maps.

What that means for you: If you’re running an agency or a local business, you may want to start playing around Apple Business Connect.

Because if Apple Maps is indeed making a comeback, you’ll want to make sure you’re optimizing accordingly.

… Or you could miss out on a lot of potential customers.

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