WordPress fonts could be seen as a minor issue. There are WordPress themes, color palettes, background pictures, and blog formats to consider. The truth is that all website owners should pay close attention to the WordPress fonts they use for their site’s written text, even though doing so can add significant time and effort to the design process. The legibility of your website is directly impacted by the font styles you choose.
In addition, if you use complementary fonts, you can increase brand awareness, conversions, and even sales. Only if you do it properly, though.
The Importance of Carefully Choosing Your WordPress Font
There is a lot of work that goes into choosing the ideal font. Hierarchy, grids, contrast, leading, white space, and font size are all important design elements. However, if you don’t pick the right font style at the outset, everything else is irrelevant.
Think about how your WordPress site will fare if you don’t change the font style.
- Participate in the web design of your site and impact the user experience.
- Raise your company’s profile and allow you to put your stamp on things at the same time
- Make sure your website and its content can be easily read and used.
- Create a logical progression of ideas in the site’s content, especially the blog posts.
- Give your site’s content the reliability that your customers expect.
- Project an image of competence for your company or brand.
- Simplify the experience of navigating your site’s content for your visitors.
You can see that there is more to font style than just aesthetics. It can significantly affect how well your website does and how others perceive your brand as a whole.
Most Common Font Styles
Whether you intend it or not, the HTML fonts you use on your WordPress site convey information about your company. A visitor’s impression of your business can be drastically altered by something as simple as switching fonts in WordPress.
Obviously, a blog post dedicated to exploring the significance of font in culture and psychology would be excessive. These are just a few examples, but here are the five most common font families that you should consider for your website:
- Script – The most ornate of all scripts is the formal variety. They attempt to imitate the exquisite work of the handwriting masters of the 17th and 18th centuries. Also, the fonts have these extra-fancy swashes, or curls and flourishes, that go beyond the end of each character. Because they resemble modern calligraphy fonts more closely, casual scripts are easier to read than their more formal counterparts and will never go out of style. They are best utilized for massive quantities of logos with large font sizes.
- Display – The fonts used for displays are unique and often have a quirky appearance. They’re meant to get people interested in you right away due to the distinct vibe they give off. They gained prominence in the 19th century, when they were frequently featured on posters, pamphlets, and other forms of advertising. You may have noticed that many display fonts, including Rockwell, feature slab serifs. What this means is that the swooshes beyond the characters’ ends are thick and blocky. Although not ideal for body text, this style is appropriate for headers and urgent announcements.
- Modern – They have a businesslike appearance and convey an air of seriousness and professionalism. Extended thin serifs are a feature of many contemporary typefaces. In addition, the vertical orientation is emphasized rather than the horizontal in modern fonts, so there are no slants in the letters. Many of these fonts have different thicknesses for different letters, which is visually interesting without being distracting. Headlines and large blocks of text should be set in a modern font.
- Serif – A serif font is the most classic style. Each character has a small mark or “serif” that extends from the end of the stroke. Flares at the ends of handwritten letters have been used since Roman times. In comparison to the other fonts we’ve chosen, this one is the most traditional. It’s also one of the safest fonts out there. Serif fonts, like Times New Roman, are widely used in print media. It is not recommended that you use this font style for your website’s body text, despite the fact that some people do so because they like the look of the serifs. However, it serves a purpose for large headings and logos.
- Sans Serif – Online, you’ll most often encounter sans serif typefaces. They have a sleek, contemporary appearance and do not have any extra-long serifs. Without the serifs, this font style would look even better on the web. During the 20s and 30s, when glitz and glamor were in vogue, this typeface was a classic. Some have even argued that this specific typeface should be reserved for use in advertisements alone. However, these days, sans serif fonts like Helvetica are commonly used.
Discover Where to Look for Website Ideas with WordPress
With so many options available, it can be difficult to select the best font for your WordPress site. That’s why it’s crucial to know where to look for ideas. There’s a nifty trick for identifying the typeface used on a website, which can be useful if you come across a design you like but can’t find the font anywhere else online.
To download a new font, simply select the one you want and right-click on it. To continue, click Inspect Element. The font family and other font details can be found further down under the Computed heading.
Visit Font Pair if you’ve found a great font on a site you love but are having trouble finding a complementary style. It’s easy to find complementary fonts for your website using this free online tool. Visit this page to view existing font pairs, download a font set, and view examples of the fonts in use. The results will give you a good idea of whether or not the font combination you’re considering is suitable for your website’s design.
The choice of fonts you use on your WordPress site can have a significant impact on your audience. Every webmaster has the same overarching objective: to make an indelible mark on the minds of their readers. After all, spreading awareness of your brand is the key to increasing your sales.
Still not convinced? The evidence supports this claim;
Two researchers found that when people were given the same set of instructions, but one set was written in a simple font while the other set was written in a complex font, the group that had the simple font took significantly less time to complete the task (8.2 minutes). The time it took the other group to accomplish the same thing was only 15.1. In other words, the impression of difficulty was reduced when switching to a simple font from a complex one.
In a separate experiment, the same researchers compared the reactions of participants to menus printed in either a simple or elaborate font style. The study participants who were given a menu with a decorative font were more likely to rate the prepared food as “excellent” than those who were given a menu with a more straightforward font.
According to the results of another study, readers’ perceptions of the veracity of a statement change depending on the font used.
It was distributed in the following fonts:
For example, Baskerville, Comic Sans, Computer Modern Georgia, Helvetica, Trebuchet, and the like.
When it was written in Baskerville, the majority of people agreed with it. Baskerville, as the most formal and academic font style, most effectively persuaded readers that the statement they were reading was correct.
This suggests that the font you choose for your site may have a significant impact on whether or not visitors decide to stick around and check out the rest of your content. Moreover, the fonts you use for your website will either increase (or decrease) your chances of persuading visitors that your brand is reliable and worth doing business with.
Thus, it’s great to pick a unique WordPress font in order to stand out from the crowd; it’s even better to do so when you realize that font selection is about more than just aesthetics.
The Best Places to Look for Unique WordPress Fonts
WordPress fonts were once prohibitively expensive for individual use. Thus, unless you had a lot of money, switching your font style was not something you could do easily. However, high-quality fonts are now within everyone’s financial reach. In addition, you can choose from a wide variety of classy web fonts for use in your online and offline advertising.
First, let’s take a look at where you can find the highest-quality WordPress custom fonts:
- Google Fonts – You can get free fonts from Google Fonts and modify them to your liking. Try out a font on the site in full sentences, paragraphs, or numbers to see how it will look in context before committing to it for your own website. In addition, Google Fonts allows you to adjust the pixel size, make the font bold, italic, light, medium, etc., and even alter the color. After you’ve settled on a typeface, embedding it in your website is as easy as copying some code. Here’s our comprehensive tutorial on customizing WordPress fonts.
- 1001 Free Fonts – The alphabetical categories in 1001 Free Fonts make browsing through the thousands of available fonts a breeze. In order to narrow your search, you could, for instance, select the “fancy,” “calligraphy,” “dotted,” or “brush” category. Finding a great font is easy, and once you do, you have the option of downloading it for free or making a donation to the designer to gain permission to use the font for commercial purposes.
- Font Freak – You should be able to find a font that works for your WordPress site among Font Freak’s collection of over 9,000 free fonts and thousands of premium fonts. Font Freak receives submissions from more than 400 designers every month, so there are always exciting new fonts to check out. The fact that you can use Font Freak on both a PC and a Mac is a major plus. Finally, Font Freak’s font editor and manager software allows you to create and edit your own fonts.
- Fontspace – To use on any of your projects, Fontspace provides over 61,000 free fonts. Finding the specific type of font you need is simple thanks to the systematic organization into common categories or by font style. You can find a unique font for your brand in a variety of places, which is good news. Therefore, go out there and install a cool custom font on your WordPress site. Creatives from all over the world upload their work to the shared online resource Fontspace, where they can specify whether or not it can be used for commercial purposes. Fontspace also provides ratings for fonts and links to designers’ portfolios to help you narrow down your search for the perfect font. Although it’s convenient to use these external font services, you should know that hosting fonts locally in WordPress has its benefits. Instead of linking to an external asset, local hosting stores the fonts on your server. If you do this, you won’t have to worry about whether or not the third-party font service’s servers are available. After all, your website’s font might be affected if their server goes down.
Summary
Whether you like it or not, font style will play a significant role in the visual presentation of your WordPress website. Visitors’ decisions about whether or not to read your content, convert, or even stay on your site will be affected by the fonts you choose.
